Sales Engineering. Done Properly.

I work with ambitious leaders—from startup founders to enterprise execs—to build Sales Engineering functions that sell, solve, and scale.

Too many Sales Engineering teams are stuck firefighting.

No clear model. Missed validation. Handoffs breaking. Deals slipping.

I fix that.

Through a flexible, high-impact partnership model, Apex Edge gives you the outcomes of a proven Sales Engineering leader—without the headcount risk or long ramp time.

You get hands-on leadership, operating clarity, and real performance lift—not vague advice or generic frameworks.

Where I Add Value

• Sales Engineering Strategy. Turn Sales Engineering into a commercial growth engine, not a support function.

• Operating Models That Scale. Align how Sales Engineers engage across Sales, Product, and Delivery.

• Team Performance. Build confident, capable, outcome-focused Sales Engineers.

• Global Leadership. Experience leading multi-region Sales Engineering teams in complex environments.

• Execution, Not Overhead. Strategic direction and tactical delivery. No bloat.

Impact Delivered

• +15% revenue increase through structured Sales Engineering optimisation.

• +20% improvement in Sales Engineering productivity and pre-sales effectiveness.

How I Work

• Partnership-based. No consultant theatre.

• Evidence-led. No fluff or trend chasing.

• Results-focused. Clear inputs, accountable outcomes.

If you want to stop guessing and start scaling your Sales Engineering capability—let’s talk.