Seán Livingstone
Founder
Chief Sales Engineer
AI-Powered Sales Engineering—The Hottest Topic for 2025
We build Sales Engineering functions that don’t just advise, they sell, solve, and scale with measurable lift.
Firefighting instead of planning.
Missed validation. Handoffs falling apart. Deals slipping. Predictability missing.
SE teams under stress, unclear roles, inconsistent outcomes.
As fractional SE leaders, we embed clarity, discipline, and execution in your revenue-critical moments.
We help you by:
Designing simple operating models that scale.
Tightening validation, demos, PoCs, and handoffs so technical depth wins deals.
Delivering hands-on, outcome-focused leadership, not slide decks.
Strategy that drives revenue: SE as growth engine, not ticket queue.
Operating model that scales: clean interfaces across Sales, Product, Delivery.
Team performance: SEs who execute with confidence.
Global leadership experience: multi-region, complex environments.
Execution, not overhead: real solutions, tangible results.
Revenue up 15% after operating model reset.
Productivity up 20% through clearer stages and tighter PoC gates.
Founder-led teams formalising SE for the first time.
SE leaders scaling from small to large teams, without chaos.
Enterprise leaders with slipping deals, missed deadlines, and leaky handoffs.
Partnership-based: we work with you to embed change, not drop in from above.
Evidence-led: data, sources, outcomes matter.
Results-focused: clear inputs, accountable outcomes.
Edge Case, our weekly briefing for SEs and SE leaders.
Tips, proof, and plays you can use immediately.
Stop guessing. Start scaling.
Plan your next move and uncover your hidden revenue leaks.
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Apex Edge Sales Engineering, Apex Edge SE, ApexEdgeSE, ApexIQ, Apex Insights, Apex Notes, Edge Case, ApexIQ System, ApexIQ Blueprint, ApexIQ LaunchScan, ApexIQ SEIndex, ApexIQ DemoIndex, ApexIQ CyberIndex, ApexIQ DealMaster, ApexIQ ValueEdge, ApexIQ VisualEdge, ApexIQ BidScore, ApexIQ DealScore, ApexIQ Activation, and related marks are trademarks of Apex Edge Sales Engineering Limited in the UK and other jurisdictions.
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