I help C-level and GTM leaders design and deliver high-value solutions that win the technical decision, accelerate revenue, and strengthen trust. My focus is simple: Sales Engineering that sells, solves, and scales.
Over two decades, I’ve built and led Sales Engineering teams and scaled presales functions in enterprise environments. My approach is fact-based, disciplined, and artefact-driven, so teams can execute consistently under pressure.
Revenue up 15%. Productivity up 20%. $40M+ contributed through SE leadership and process transformation.
Baseline, scope, and timeframe vary by team.
Operating model design and rollout (roles, stages, handoffs, standards)
Deal craft and proof motions (demo, validation, PoC gates, success criteria)
Commercial fluency for technical teams (value narrative, qualification, decision support)
Performance loops (what to measure, how to review, how to improve)
Apex Edge Sales Engineering is where I publish the frameworks and field lessons behind this work.
Templates, scorecards, stage gates, roadmaps.
Clear dimensions and scoring before measurement.
Adoption in live deals, not slide volume.
We start with clarity (module or diagnostic)
We ship artefacts you can use immediately
We implement and track outcomes with you
Access to key stakeholders
Existing assets (pitch, demo flow, process docs)
A working cadence for decisions