Apex Edge Sales Engineering

Terms of Use, Cookie Policy and Contact Information

Last Updated: 10 September 2025

Introduction

These Terms of Use govern your access to and use of materials, services, websites, digital assets, and communications provided by Apex Edge Sales Engineering Limited (“we”, “us”, or “our”). By accessing or using our content in any form, you agree to these Terms in full.

If you do not accept these Terms, you must not use our services or content.

Intellectual Property and Proprietary Rights

All materials provided by us, including text, graphics, frameworks, presentations, proposals, tools, and any other form of intellectual output, are the exclusive property of Apex Edge Sales Engineering Limited unless otherwise stated.

This includes, but is not limited to:

Proprietary concepts such as ApexIQ, Apex Insights, and internal sales engineering methodologies
Trademarks and brand assets: Apex Edge Sales Engineering, Apex Edge SE, ApexEdgeSE, ApexIQ, Apex Insights, Apex Notes, Edge Case, ApexIQ System, ApexIQ Blueprint, ApexIQ LaunchScan, ApexIQ SEIndex, ApexIQ DemoIndex, ApexIQ CyberIndex, ApexIQ DealMaster, ApexIQ ValueEdge, ApexIQ VisualEdge, ApexIQ BidScore, ApexIQ DealScore, ApexIQ Activation, and the Apex Edge Sales Engineering logo
All related content on our websites, platforms, and documents

These materials are protected under UK and international copyright, trademark, and intellectual property laws.

Usage Restrictions

You must not:

Reproduce, republish, distribute, or commercially exploit our content without written permission
Modify or create derivative works from our intellectual property
Share confidential materials outside agreed terms or licensed use

Limited Licensing

Where explicit permission is granted, it will be:

Time-limited
Use-specific (e.g. internal use, non-commercial learning)
Subject to proper attribution to Apex Edge Sales Engineering Limited

Any licensing must be documented in writing.

Disclaimer

All materials and information are provided “as is”, without warranties or guarantees of any kind.

We make reasonable efforts to ensure accuracy and relevance, but:
No content constitutes legal, financial, technical, or professional advice
We accept no liability for decisions made based on our content
Information is subject to change or withdrawal without notice

Use of our content is at your own risk.

Limitation of Liability

To the maximum extent permitted by law:

We shall not be liable for any loss or damage (including direct, indirect, incidental, or consequential loss) arising from use of our content or services
This includes loss of business, revenue, data, goodwill, or reputation

Nothing in these terms limits our liability for death, personal injury, fraud, or other matters which cannot be excluded under law.

Director Liability

Apex Edge Sales Engineering Limited operates as a limited company.

All services and materials are offered in the name of the company, not its individual directors or employees.

No provision in these Terms shall be construed to impose personal liability on the Director, officers, or associates of the company, unless required by law due to misconduct or fraud.

Third-Party Services and External Links

Our platforms may contain links to external websites or rely on third-party tools (e.g. Google Analytics). We do not control these services and accept no responsibility for their content, data practices, or availability.

Use of such third-party services is subject to their respective terms and privacy policies.

Data, Privacy, and Cookies

We process personal data in accordance with UK GDPR and the Data Protection Act 2018.

This website uses Google Analytics to track usage and improve performance.

By using our site, you consent to the use of cookies as described in How Google uses cookies and our Customer Privacy Notice.

You can manage or disable cookies through your browser settings.

Users Outside the UK

If you access our content from outside the United Kingdom:

You are responsible for compliance with your local laws
No warranty is made that our content complies with non-UK legal systems

Dispute Resolution

Before initiating formal proceedings, we encourage resolution through mediation or arbitration conducted in London, United Kingdom.

You agree that:

These Terms are governed by the laws of England and Wales
The courts of England and Wales have exclusive jurisdiction over disputes
Nothing prevents either party from seeking urgent interim relief (e.g. injunctions)

Termination and Enforcement

We reserve the right to suspend or terminate access to our content or services without notice if you breach these Terms.

We will pursue legal remedies in response to:

Breach of intellectual property rights
Unauthorised distribution or use of proprietary materials
Any attempt to misrepresent, dilute, or replicate our brand or systems

Changes to These Terms

We may update these Terms periodically.

Continued use of our content after changes are posted will be deemed acceptance of the updated terms.

The most current version of these Terms is published on the official website of Apex Edge Sales Engineering Limited and supersedes all prior versions.

Contact

For legal, IP, or compliance enquiries, please contact:

contact@apexedgesalesengineering.com

Copyright Notice

Unauthorised use of content or brand assets is strictly prohibited and may lead to legal action.