Who We Are
Apex Edge Sales Engineering Limited (“Apex Edge”, “we”, “us”, “our”) is the data controller responsible for your personal data.
Company No.: 15821626
ICO Registration: ZB796431
Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
contact@apexedgesalesengineering.com
We do not have a statutory requirement to appoint a Data Protection Officer.
What This Notice Covers
This notice explains how we collect, use, share, and protect personal data when you:
visit our websites,
contact us or receive B2B communications from us,
engage with our publications, reports, and services in a business capacity.
Personal Data We Collect
We may collect:
Business contact and relationship data
Name, business email address, company, role, and communications with us.
Enquiry and correspondence data
Information you provide in messages, calls, meeting notes, or documents you share.
Client delivery and commercial data (where relevant)
Contract and service details, billing and invoice records, and delivery communications.
Website usage data (analytics, only if you consent)
Device and browser information, pages viewed, clicks, approximate location, and cookie identifiers collected via cookies and similar technologies, including Google Analytics.
We do not intentionally collect special category data (for example, health data). Please do not send it to us.
Where We Get Your Data From
We obtain personal data from:
you (directly, when you contact us or engage with us),
your employer (where you interact with us in a business role),
referrals and introductions, and
public professional sources (for example, company websites), where appropriate.
How We Use Your Data And Our Lawful Bases
We process personal data only where we have a lawful basis under UK GDPR.
Responding to enquiries and relationship management
Purpose: respond to messages, schedule meetings, manage communications
Lawful basis: legitimate interests (running our business) and, where applicable, steps prior to entering a contract
Delivering services and account administration
Purpose: deliver services, manage contracts, support, invoicing, record-keeping
Lawful basis: performance of a contract, legitimate interests, and legal obligation (where required)
B2B marketing communications
Purpose: send relevant updates, insights, publications, and invitations to business contacts
Lawful basis: legitimate interests (B2B marketing), and consent where required by law or where you have asked to receive specific marketing
You can opt out at any time, and we will maintain a suppression record so we respect your objection. ICO guidance confirms that PECR consent rules for electronic mail marketing do not apply to corporate subscribers, but you must still comply with data protection law and honour opt-outs.
Website analytics (Google Analytics)
Purpose: understand website usage and improve performance
Lawful basis: consent
We set analytics cookies only if you consent via our cookie controls, where presented, and you can withdraw consent at any time.
Legal, security, and compliance
Purpose: comply with law, protect the business, prevent fraud, manage disputes, enforce rights
Lawful basis: legal obligation and legitimate interests
Cookies And Similar Technologies
We use cookies and similar technologies. Strictly necessary cookies support core site operation. Analytics cookies are optional and require consent. See our Cookies Policy for details.
Sharing Your Data
We share personal data only where necessary, including with:
service providers that help us run the website and deliver services (including analytics providers such as Google, where you consent),
professional advisers (legal, financial) where required,
regulators, courts, or law enforcement where we are legally required to do so.
We do not sell your personal data.
International Transfers
Some service providers may process personal data outside the UK. Where this involves a restricted transfer, we use appropriate safeguards such as UK adequacy regulations, the UK International Data Transfer Agreement (IDTA), or the UK Addendum, as applicable.
Data Retention
We keep personal data only as long as necessary for the purposes above:
Client and transaction records: 7 years (tax and legal compliance)
Business development and enquiries: up to 24 months after last meaningful contact
B2B marketing records and opt-out history: up to 3 years after last interaction (suppression records kept as needed to ensure we respect opt-outs)
Consent records (including analytics consent, where used): up to 5 years for compliance evidence
Analytics: retained in line with our Google Analytics retention settings; we may retain aggregated, non-identifying statistics longer
Your Rights
You have rights to:
access your personal data,
rectify inaccurate data,
erase data (in certain circumstances),
restrict processing,
object to processing (including direct marketing),
data portability (where applicable),
withdraw consent at any time where we rely on consent (for example, analytics).
To exercise your rights: contact@apexedgesalesengineering.com
We aim to respond within one month.
Automated Decision-Making
We do not use your personal data for automated decision-making or profiling.
Security
We use reasonable technical and organisational measures to protect personal data. No method of transmission or storage is completely secure.
Complaints
If you have concerns, contact us first at contact@apexedgesalesengineering.com
You can also complain to the UK Information Commissioner’s Office (ICO).
Updates To This Notice
We may update this notice from time to time. The latest version will be published on our website, and the “Last updated” date will reflect the current version.