Privacy Notice
Last Updated: 10 September 2025
Introduction
This Privacy Notice explains how Apex Edge Sales Engineering Limited (“Apex Edge”, “we”, “our”, or “us”) collects, uses, and protects your personal information.
This notice applies to individuals who:
Visit our websites
Use our services
Receive our communications
Interact with our teams in a client, partner, or prospective customer context
We are committed to processing your personal data transparently, lawfully, and securely, in accordance with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.
Apex Edge Sales Engineering Limited is the data controller for all personal data we process.
How to Contact Us
Email: contact@apexedgesalesengineering.com
Company No.: 15821626
ICO Registration: ZB796431
Registered Office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
What Personal Information We Collect and Why
We collect and use the following categories of information for specific purposes:
Service Delivery & Client Engagement
Name and contact details
Company name, job title, and role
Address and account registration data
Purchase and payment history
Transaction and invoice records
Account access credentials
Purpose: To deliver services, manage contracts, fulfil orders, provide support, and maintain client records.
Lawful basis: Contract, Legal obligation
Marketing, Communications & Events
Contact details and preferences
Profile and engagement history
Feedback, surveys, and communications
Consent records
Event participation or sponsorship interactions
Purpose: To send you relevant content, service updates, offers, and event invitations.
Lawful basis: Consent, Legitimate interest (for B2B & B2C outreach)
Analytics & Platform Performance
IP address and device type
Website usage patterns
Behavioural and interaction data
Cookie and tracking data (via Google Analytics)
Purpose: To improve our services, website functionality, and customer experience.
Lawful basis: Consent (via Cookie Banner)
See our Terms of Use for more.
Legal, Financial & Compliance
Financial records and audit trails
Regulatory data (KYC, AML, tax)
Complaint and dispute records
Records required for legal defence
Purpose: To meet legal obligations, defend legal claims, and manage risk.
Lawful basis: Legal obligation, Legitimate interest
Lawful Bases for Processing
We only process your personal data when we have a lawful basis to do so under Article 6 of the UK GDPR. These include:
Contract: when processing is necessary to perform our agreement with you
Legal Obligation: to comply with tax, regulatory, or statutory duties
Consent: where you have clearly agreed to receive marketing or updates
Legitimate Interests: when it’s in our mutual interest and your rights do not override it
You may withdraw consent at any time by contacting: contact@apexedgesalesengineering.com
International Data Transfers
Some of our service providers (e.g. Google Analytics) may process your data outside the UK, including the European Economic Area or the United States.
Where this occurs, we implement approved safeguards, such as:
Standard Contractual Clauses (SCCs)
Adequacy decisions recognised by the ICO
Data Retention
We retain personal data only for as long as necessary. In general:
Client and transaction data: 7 years (for legal and tax compliance)
Marketing contact history: up to 3 years after last interaction
Consent records: 5 years from collection
Anonymised analytics: retained indefinitely
Where data is no longer needed, we securely delete or anonymise it.
Sharing Your Information
We share data only when necessary and with appropriate safeguards. This may include:
Legal, financial, or professional advisors
Cloud service providers and analytics tools
Payment processors and delivery partners
Regulators, courts, or law enforcement where required
We do not sell your personal data.
Your Rights Under Data Protection Law
You have the following rights under the UK GDPR:
Right of access – to see what we hold about you
Right to rectification – to correct inaccurate information
Right to erasure – to ask for data to be deleted
Right to restriction – to pause processing in specific circumstances
Right to object – to stop certain types of use (e.g. direct marketing)
Right to data portability – to move your data elsewhere
Right to withdraw consent – at any time, where we rely on consent
We aim to respond to requests within one month.
To exercise your rights, contact: contact@apexedgesalesengineering.com
Automated Decision-Making
We do not use your personal data for automated decision-making or profiling.
How to Complain
If you're unhappy with how we’ve handled your data, please email: contact@apexedgesalesengineering.com
If unresolved, you can contact:
Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline number: 0303 123 1113
Website: www.ico.org.uk/make-a-complaint
Other Policies
This Privacy Notice should be read in conjunction with our:
Terms of Use (Including Cookie Policy)
Acceptable Use Policy
All policies are available on the official website of Apex Edge Sales Engineering Limited.
Updates
This notice is reviewed periodically and may be updated.
The most current version is always available on the official website of Apex Edge Sales Engineering Limited and supersedes all previous versions.
