Privacy Notice

Last Updated: 29 December 2025

Who We Are

Apex Edge Sales Engineering Limited (“Apex Edge”, “we”, “us”, “our”) is the data controller responsible for your personal data.

Company No.: 15821626

ICO Registration: ZB796431

Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

contact@apexedgesalesengineering.com

We do not have a statutory requirement to appoint a Data Protection Officer.

What This Notice Covers

This notice explains how we collect, use, share, and protect personal data when you:

• visit our websites,

• contact us or receive B2B communications from us,

• engage with our publications, reports, and services in a business capacity.

Personal Data We Collect

We may collect:

Business contact and relationship data

Name, business email address, company, role, and communications with us.

Enquiry and correspondence data

Information you provide in messages, calls, meeting notes, or documents you share.

Client delivery and commercial data (where relevant)

Contract and service details, billing and invoice records, and delivery communications.

Website usage data (analytics, only if you consent)

Device and browser information, pages viewed, clicks, approximate location, and cookie identifiers collected via cookies and similar technologies, including Google Analytics. 

We do not intentionally collect special category data (for example, health data). Please do not send it to us.

Where We Get Your Data From

We obtain personal data from:

• you (directly, when you contact us or engage with us),

• your employer (where you interact with us in a business role),

• referrals and introductions, and

• public professional sources (for example, company websites), where appropriate.

How We Use Your Data And Our Lawful Bases

We process personal data only where we have a lawful basis under UK GDPR. 

Responding to enquiries and relationship management

• Purpose: respond to messages, schedule meetings, manage communications

• Lawful basis: legitimate interests (running our business) and, where applicable, steps prior to entering a contract

Delivering services and account administration

• Purpose: deliver services, manage contracts, support, invoicing, record-keeping

• Lawful basis: performance of a contract, legitimate interests, and legal obligation (where required)

B2B marketing communications

• Purpose: send relevant updates, insights, publications, and invitations to business contacts

• Lawful basis: legitimate interests (B2B marketing), and consent where required by law or where you have asked to receive specific marketing

• You can opt out at any time, and we will maintain a suppression record so we respect your objection. ICO guidance confirms that PECR consent rules for electronic mail marketing do not apply to corporate subscribers, but you must still comply with data protection law and honour opt-outs. 

Website analytics (Google Analytics)

• Purpose: understand website usage and improve performance

• Lawful basis: consent

• We set analytics cookies only if you consent via our cookie controls, where presented, and you can withdraw consent at any time. 

Legal, security, and compliance

• Purpose: comply with law, protect the business, prevent fraud, manage disputes, enforce rights

• Lawful basis: legal obligation and legitimate interests

Cookies And Similar Technologies

We use cookies and similar technologies. Strictly necessary cookies support core site operation. Analytics cookies are optional and require consent. See our Cookies Policy for details. 

Sharing Your Data

We share personal data only where necessary, including with:

• service providers that help us run the website and deliver services (including analytics providers such as Google, where you consent),

• professional advisers (legal, financial) where required,

• regulators, courts, or law enforcement where we are legally required to do so.

We do not sell your personal data.

International Transfers

Some service providers may process personal data outside the UK. Where this involves a restricted transfer, we use appropriate safeguards such as UK adequacy regulations, the UK International Data Transfer Agreement (IDTA), or the UK Addendum, as applicable. 

Data Retention

We keep personal data only as long as necessary for the purposes above:

• Client and transaction records: 7 years (tax and legal compliance)

• Business development and enquiries: up to 24 months after last meaningful contact

• B2B marketing records and opt-out history: up to 3 years after last interaction (suppression records kept as needed to ensure we respect opt-outs)

• Consent records (including analytics consent, where used): up to 5 years for compliance evidence

• Analytics: retained in line with our Google Analytics retention settings; we may retain aggregated, non-identifying statistics longer

Your Rights

You have rights to:

• access your personal data,

• rectify inaccurate data,

• erase data (in certain circumstances),

• restrict processing,

• object to processing (including direct marketing),

• data portability (where applicable),

• withdraw consent at any time where we rely on consent (for example, analytics). 

To exercise your rights: contact@apexedgesalesengineering.com

We aim to respond within one month.

Automated Decision-Making

We do not use your personal data for automated decision-making or profiling.

Security

We use reasonable technical and organisational measures to protect personal data. No method of transmission or storage is completely secure.

Complaints

If you have concerns, contact us first at contact@apexedgesalesengineering.com

You can also complain to the UK Information Commissioner’s Office (ICO). 

Updates To This Notice

We may update this notice from time to time. The latest version will be published on our website, and the “Last updated” date will reflect the current version.