Terms of Service

Last Updated: 29 December 2025

Introduction

These Terms of Service (“Terms”) govern your access to and use of any websites, content, publications, digital assets, tools, services, and communications provided by Apex Edge Sales Engineering Limited (“Apex Edge”, “we”, “us”, “our”) (together, the “Services”).

By accessing or using the Services, you agree to these Terms. If you do not agree, do not use the Services.

Who These Terms Are For

The Services are intended for business users. If you are a consumer, nothing in these Terms affects your statutory rights under applicable law.

Intellectual Property

All intellectual property rights in the Services and all content we provide (including text, graphics, frameworks, methods, presentations, proposals, tools, reports, and other materials) are owned by us or our licensors, unless stated otherwise.

This includes proprietary names and marks such as ApexIQ, Apex Insights, and related methodologies, as well as our trademarks and brand assets.

Permitted Use

You may view, download, and print materials from the Services for your internal business purposes only, provided you keep all copyright and proprietary notices intact.

Prohibited Use

You must not, without our prior written consent:

reproduce, republish, distribute, sell, sublicense, or commercially exploit any part of the Services or content,
modify, translate, reverse engineer, or create derivative works from our content or materials,
remove proprietary notices, or use our trademarks without permission,
share any non-public materials (including proposals, paid materials, or confidential documents) outside any agreed scope or licence.

Licensed Use

If we grant a licence, it will be set out in writing and will be limited by scope, duration, users, and permitted use. Unless expressly agreed, licences are non-transferable and revocable.

Third-Party Services And Links

The Services may include links to third-party sites or rely on third-party tools (including analytics). We do not control third-party services and are not responsible for their content, availability, or practices. Your use of third-party services is subject to their own terms and policies.

Analytics, Cookies, And Privacy

We process personal data in line with our Privacy Notice and applicable UK data protection law.

Cookies and analytics: We use Google Analytics to understand usage and improve the Services. Analytics cookies are set only if you consent through our cookie controls (where presented). You can withdraw consent at any time by changing your cookie settings or clearing cookies in your browser. For more information, see our Cookies Policy and Privacy Notice.

Disclaimers

The Services and all content are provided “as is” and “as available”. To the fullest extent permitted by law, we disclaim all warranties, express or implied.

Our content is for general information and does not constitute legal, financial, technical, or professional advice. You are responsible for how you use the Services.

Limitation of Liability

To the fullest extent permitted by law, we are not liable for any loss or damage arising from or in connection with your use of the Services, including indirect or consequential loss, loss of profits or revenue, loss of business, loss of data, loss of goodwill, or reputational loss.

Nothing in these Terms limits or excludes liability that cannot be limited or excluded by law (including for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation).

Suspension and Termination

We may suspend or terminate access to the Services (in whole or in part) without notice if you breach these Terms or if we reasonably believe your use creates risk, harm, or legal exposure.

Users Outside The Uk

If you access the Services from outside the UK, you do so on your own initiative and are responsible for compliance with local laws.

Dispute Resolution And Governing Law

We encourage parties to attempt to resolve disputes promptly and in good faith, including through negotiation. We may also propose mediation.

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction, except that either party may seek urgent injunctive or interim relief where appropriate.

General

Severability: If any provision is found unenforceable, the remainder remains in effect.

No waiver: Failure to enforce a term is not a waiver.

Assignment: You may not assign these Terms without our written consent; we may assign to an affiliate or successor.

Entire agreement: These Terms, together with the linked policies, form the entire agreement about use of the Services.

Changes

We may update these Terms from time to time. The latest version will be published on our website and will apply from the “Last updated” date shown above.

Contact

For legal, IP, or compliance enquiries: contact@apexedgesalesengineering.com