Make Technical Wins more predictable.
Your team qualifies, proves, and reviews complex technical deals against one visible standard. ApexIQ™ is the method. ApexIQ WinCommand™ (opens in a new tab) is where your team runs it, every day, on live deals.
For Sales Engineering leaders, CROs, VP Sales, and Revenue Operations leaders responsible for complex technical deals.
Look at the product before you speak to anyone.
Three modules, three dashboards, and behind them the view your leaders read: pipeline risk by quarter, reports organised for the next review, and a trend of how well your team wins the technical evaluation.
ApexIQ WinIndex™
Where your Sales Engineering operation stands, and which gap to close first.
ApexIQ WinEdge™
Every live deal against one standard. Account, owner, stage, value, close date, score, and a readiness flag for the next gate.
ApexIQ WinScore™
Eight MEDDPICC dimensions scored on evidence. Bid decisions and deal reviews read the same way across every team.
Your technical sale is leaking value
Complex technical deals often break for reasons beyond product capability: discovery is inconsistent, proof drifts from decision criteria, technical risks surface too late, and handoffs lose control when it matters most.
Discovery varies
Execution changes by rep, region, and SE, so quality is uneven before the deal even reaches proof.
Proof expands
Demos and PoCs absorb effort well beyond what the buyer needs to make a confident decision.
Risk appears late
Security, technical, and stakeholder blockers emerge when the cost of recovery is highest.
Leaders cannot inspect
Reviews lean on opinion because there is no visible execution standard to review against.
In complex technology deals, buyers need more than a pitch. They need technical proof that the solution will work, fit their environment, reduce risk, and support the business case. Sales Engineering creates that proof.
In practice it comes down to three things. The customer believes the solution will work. They see why it matters economically. Stakeholders feel safe enough to back it.
Score a live deal in 2 minutes. No sign-up required.
WinScore Preview is MEDDPICC scoring for a live deal review. Score eight dimensions, read one deal-health view, and leave with your Top 2 Risks and Next 2 Moves. Nothing you enter is stored.
What leaders change with an inspectable standard
Sales Engineering is not support. It is a revenue discipline.
Revenue disciplines do not scale on talent alone. They scale on standards, operating rhythm, and visible execution.
One price for your whole team, published in full.
Flat tenant pricing in GBP. Five plans, Trial through Enterprise. No per-seat arithmetic and no quote-only page. Subscriptions are annual.
A named author, a visible method, and no invented case studies.
Apex Edge Sales Engineering was founded by Seán Livingstone, who sets out the method in two published books and in ApexIQ, the Sales Engineering Operating System.
“Seán embodies the essence of servant leadership, consistently putting the needs of the team and our clients above all else. He leads by example, fostering a culture of collaboration, innovation, and accountability within his team.”
“He’s acted as a trusted advisor to me, our leadership team, and the wider selling organisation.”
Questions that usually come up early
What revenue and Sales Engineering leaders ask before they decide whether this fits their motion.
What does the trial cost, and what happens after it?
Nothing, and no card is needed. Your team runs WinEdge and WinScore on live deals for 14 days, and the trial never turns into a paid plan on its own. Plans are annual and priced flat for the whole Sales Engineering team.
Is WinIndex included in the trial?
WinIndex is the maturity assessment and sits in Team plans and above. The trial covers WinEdge and WinScore on your live deals.
We already use MEDDPICC.
Good. Keep MEDDPICC as the qualification language. ApexIQ turns qualification, proof, and technical risk into work your team runs on every deal.
This sounds like process overhead.
The aim is not more process. It is less wasted effort, less drift, and earlier visibility on execution risk.
Our issue is capacity, not method.
Capacity problems are often execution problems in disguise. Inspect execution before assuming headcount is the answer. Better control may expose avoidable effort, weak pursuit choices, or inconsistent working practices.
We already know the gaps.
Knowing the gaps is not the same as embedding a working operating rhythm that holds up in live deals.
See it on a live deal
Start a free trial and run a few of your real opportunities through ApexIQ WinCommand, or score one live deal in two minutes first.