Make Technical Wins more predictable.
Your team qualifies, proves, and inspects complex technical deals against one visible standard. ApexIQ™ is the method. ApexIQ WinCommand™ is where your team runs it, every day, on live deals.
For Sales Engineering leaders, CROs, VP Sales, and Revenue Operations leaders responsible for complex technical deals.
Look at the product before you speak to anyone.
ApexIQ WinIndex™
Where your Sales Engineering operation stands, and which gap to close first.
ApexIQ WinEdge™
Every live deal against one standard. Account, owner, stage, value, close date, score, and a readiness flag for the next gate.
ApexIQ WinScore™
Eight MEDDPICC dimensions scored on evidence. Bid decisions and deal reviews read the same way across every team.
Your technical sale is leaking value
Complex technical deals often break for reasons beyond product capability: discovery is inconsistent, proof drifts from decision criteria, technical risks surface too late, and handoffs lose control when it matters most.
Discovery varies
Execution changes by rep, region, and SE, so quality is uneven before the deal even reaches proof.
Proof expands
Demos and PoCs absorb effort well beyond what the buyer needs to make a confident decision.
Risk appears late
Security, technical, and stakeholder blockers emerge when the cost of recovery is highest.
Leaders cannot inspect
Reviews lean on opinion because there is no visible execution standard to inspect against.
In complex technology deals, buyers need more than a pitch. They need technical proof that the solution will work, fit their environment, reduce risk, and support the business case. Sales Engineering creates that proof.
Score a live deal in 2 minutes. No sign-up required.
WinScore Preview is a MEDDPICC health check for a live deal review. Score eight dimensions, read one deal-health view, and leave with your Top 2 Risks and Next 2 Moves. Nothing you enter is stored.
What leaders change with an inspectable standard
Sales Engineering is not support. It is a revenue discipline.
Revenue disciplines do not scale on talent alone. They scale on standards, operating rhythm, and visible execution.
One price for your whole team, published in full.
Flat tenant pricing in GBP. No per-seat arithmetic and no quote-only page. Subscriptions are annual, plans are published in full on the ApexIQ WinCommand pricing page, and WinIndex assessments are included from the Team plan upward.
A named author, a visible method, and no invented case studies.
Apex Edge Sales Engineering was founded by Seán Livingstone, who sets out the method in two published books and in ApexIQ, the Sales Engineering Operating System.
“Seán embodies the essence of servant leadership, consistently putting the needs of the team and our clients above all else. He leads by example, fostering a culture of collaboration, innovation, and accountability within his team.”
“He’s acted as a trusted advisor to me, our leadership team, and the wider selling organisation.”
Questions that usually come up early
These are common reactions from revenue and SE leaders considering whether Apex Edge Sales Engineering is relevant to their current motion.
The trial is free and the plans are paid. Which is it?
Both. The trial gives your team WinEdge and WinScore on live deals with no card. Plans are annual and priced flat for the whole Sales Engineering team, so fifteen people pay one price rather than fifteen separate ones. Run the trial, then decide.
Is WinIndex included in the trial?
No, and deliberately so. WinIndex is the maturity assessment, and it is the part of the method we do not hand out. The trial covers WinEdge and WinScore on your live deals. WinIndex sits in Team plans and above. Book a call if it is the reason you are here.
We already use MEDDPICC.
Good. Keep MEDDPICC as the qualification language. ApexIQ makes qualification, proof, technical risk, and inspection executable inside the Sales Engineering motion.
This sounds like process overhead.
The aim is not more process. It is less wasted effort, less drift, and earlier visibility on execution risk.
Our issue is capacity, not method.
Capacity problems are often execution problems in disguise. Inspect execution before assuming headcount is the answer. Better control may expose avoidable effort, weak pursuit choices, or inconsistent working practices.
We already know the gaps.
Knowing the gaps is not the same as embedding a working operating rhythm that holds up in live deals.
Book a call
Tell us where your technical sale is drifting. We will tell you what deserves attention first. You leave with a clearer view of the execution risk and a sensible next step, whether or not Apex Edge Sales Engineering is involved.