Make Technical Wins more predictable.
See which of your technical deals are backed by evidence and which are only claimed, in ApexIQ WinCommand™ (opens in a new tab).
Your team qualifies, proves, and reviews every live deal the same way, using ApexIQ™, the method behind it.
Also for CROs, Revenue Operations leaders, and Sales Engineers working complex technical deals.
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Qualify
Decide where disciplined technical effort belongs.
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Validate
Align proof to buyer criteria and evidence.
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Win
Know what is blocking each deal, and who owns it.
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Transfer
Carry the right context cleanly into delivery.
If one of these is yours, start here.
"I can see pipeline in CRM. I can't see whether my team is actually in control of the technical work behind it."
You see live technical deals, blockers, deal scores, and bid qualification in one WinCommand workspace.
"I need a place to run the technical side of the deal without inventing the process every time."
You run the technical side of every deal the same way, with status, actions, blockers, evidence, and qualification in one place.
"We keep calling deals advanced, but the technical evidence doesn't support the forecast."
You check whether deal confidence is backed by proof, stakeholder alignment, and controlled technical execution.
"Don't give me another messy tool that creates data debt."
You get one clean technical record beside your CRM, which stays the system of record. WinCommand runs alongside your existing tools, not instead of them.
Look at the product before you speak to anyone.
Three modules, three dashboards. The free trial runs WinEdge and WinScore on your live deals. WinIndex, and the forecast and report views your leaders read, come with a paid plan.
ApexIQ WinIndex™
Where your Sales Engineering operation stands, and which gap to close first.
ApexIQ WinEdge™
Every live deal against one standard. Account, owner, stage, value, close date, score, and a readiness flag for the next gate.
ApexIQ WinScore™
Eight MEDDPICC dimensions scored on evidence. Bid decisions and deal reviews read the same way across every team.
Your technical sale is leaking value
Complex technical deals often break for reasons beyond product capability: discovery is inconsistent, proof drifts from decision criteria, technical risks surface too late, and handoffs lose control when it matters most.
Discovery varies
Your discovery changes by rep, region, and SE, so quality is uneven before a deal reaches proof.
Proof expands
Your demos and PoCs absorb effort well beyond what the buyer needs to make a confident decision.
Risk appears late
You hear about security, technical, and stakeholder blockers when the cost of recovery is highest.
Reviews run on opinion
You have no agreed standard to review a deal against, so the most confident voice wins.
In complex technology deals, buyers need more than a pitch. They need technical proof that the solution will work, fit their environment, reduce risk, and support the business case. Sales Engineering creates that proof.
In practice it comes down to three things. The customer believes the solution will work. They see why it matters economically. Stakeholders feel safe enough to back it.
Score a live deal in 2 minutes. No sign-up required.
WinScore Preview is MEDDPICC scoring for a live deal review. Score eight dimensions, read one deal-health view, and leave with your Top 2 Risks and Next 2 Moves. Nothing you enter is stored.
Five things you change in how deals are run
You answer for the forecast with evidence
You stop needing to be in every deal, and your results stop depending on your strongest people.
- You open the weekly review on the deals not ready to move
- You say which deals are backed by evidence and which are only claimed
- You decline a weak bid early, with a reason
- You hand over to delivery with the context intact
Sales Engineering is not support. It is a revenue discipline.
Repeatable outcomes. Less heroics. Better control.
Revenue disciplines do not scale on talent alone. They scale on standards, operating rhythm, and visible execution. For you, it means evidence to bring to the forecast, and a team whose results do not depend on who is in the room.
One annual price for your whole team.
Flat tenant pricing in GBP, published in full on the ApexIQ WinCommand pricing page. Five plans, Trial through Enterprise. No per-seat arithmetic and no quote-only page. Subscriptions are annual.
A named author, and a method you read before you buy.
Apex Edge Sales Engineering was founded by Seán Livingstone, who sets out the method in two published books and in ApexIQ, the Sales Engineering Operating System.
Check who wrote it
Seán Livingstone has spent more than two decades building and leading enterprise Sales Engineering teams across EMEA and APJ. His name is on the method.
Read the method first
Sales Engineering Done Properly and No Heroics: Sales Engineering Leadership set out the method behind ApexIQ, so you judge it before you buy anything.
Test it on your own deals
ApexIQ turns the method into stages, gates, and required artefacts, and you run it on your live deals in ApexIQ WinCommand.
Questions that usually come up early
What Sales Engineering and revenue leaders ask before they decide whether this fits their team.
What does the trial cost, and what happens after it?
Nothing, and no card is needed. Your team runs WinEdge and WinScore on live deals for 90 days, and the trial never turns into a paid plan on its own. Plans are annual and priced flat for the whole Sales Engineering team.
Is WinIndex included in the trial?
WinIndex is the maturity assessment and sits in Team plans and above. The trial covers WinEdge and WinScore on your live deals.
We already use MEDDPICC.
Good. Keep MEDDPICC as the qualification language. ApexIQ turns qualification, proof, and technical risk into work your team runs on every deal.
This sounds like process overhead.
A fair concern, and the test is simple: your team should spend less effort, not more. The aim is less wasted effort, less drift, and earlier sight of execution risk.
Our issue is capacity, not method.
Often it is. Before you ask for headcount, check how the work is run: avoidable effort, weak pursuit choices, and inconsistent working practices all look like a capacity gap. If the work is sound, you have the evidence for your headcount case.
We already know the gaps.
Then you are ahead. The work left is making the fix hold in live deals: an operating rhythm your team keeps to every week.
See it on a live deal
Start a free trial and run a few of your real opportunities through ApexIQ WinCommand, or score one live deal in two minutes first.