One scoring standard for every deal decision
Decide which bids to pursue and which live deals are at risk, on evidence rather than on who is in the room. ApexIQ WinScore is the scoring module of ApexIQ WinCommand™. It scores each deal on MEDDPICC against the stage it has reached, so deals do not advance on hope and every leader reads risk the same way.
For CROs, VPs Sales and SE, RevOps, Deal Desk, and frontline leaders who need faster decisions, clearer reviews, and stronger forecast confidence.
- Run by
- Sales Engineers and account teams, reviewed by Sales, RevOps, and Deal Desk leaders
- Cadence
- Per opportunity: Bid mode before effort is committed, Deal mode at each stage
- Output
- A score out of 100, Go / Strengthen-Then-Go / No-Go guidance, and owned blockers
One scoring standard, two decision contexts
You apply the same standard at two points: before you commit effort to a bid, and while you run a live deal.
WinScore | Bid
The decision: should we pursue this opportunity, and is the expected return worth the required effort? Used pre-deal, before resource commitment becomes a sunk cost.
WinScore | Deal
The decision: what threatens this live opportunity, and what must change before it progresses? Used on live deals at each Blueprint stage, scored on MEDDPICC.
Reviews change with who is in the room
Use it when your pipeline reviews are active but judgement varies, and weak opportunities still take your Sales Engineering time.
Your pipeline reviews feel subjective
The conversation changes by leader, meeting, or region because you have no common way to score a deal.
Weak pursuits consume your SE capacity
Your team commits technical effort too early or too broadly, because nothing shows early which pursuits deserve it.
Your bids are chosen on optimism
Your teams commit to tenders and RFPs because the opportunity looks large, not because the evidence says it is winnable.
Your forecast calls rest on the deal narrative
You hear a deal called advanced because the story sounds right, while the evidence behind each MEDDPICC dimension goes unread.
A single score, clear guidance, and action-ready blockers
You get an output to decide and review with, not more reporting theatre.
You decide where effort belongs and what must happen next in live deals, with WinScore providing the evidence-based standard behind the decision.
Score on evidence, read risk by dimension, and leave every review with an owner and a date.
One deal, read on evidence
A WinScore deal record reads in this order.
- Each MEDDPICC dimension scored 0, 1, or 2 against evidence, with the stage it applies from.
- The guardrail dimensions, marked on the record: a zero on one fails the score whatever the rest says.
- The score, the decision guidance, and how many dimensions are missing, partial, or strong.
- The priority risk, with its next action, its owner, and its date.
Fast to score, easy to review
Your team scores a real deal in minutes, and the result holds up in your weekly review.
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Select mode
Choose Bid for pre-deal pursuit decisions or Deal for in-flight opportunity control.
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Score fast
Complete the 0, 1, or 2 evidence checks and add notes only where the opportunity is weak or unclear.
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Act and review
Take the blockers and next actions into the weekly review, so scoring leads to action, not commentary.
Free MEDDPICC scoring on one live deal, no account needed
WinScore Preview is the free public version of WinScore. Score eight MEDDPICC dimensions, get your Top 2 Risks and Next 2 Moves, in under 2 minutes. No sign-up required and no credit card. Only the eight scores are sent for calculation, with no deal names or other details, and nothing you enter is stored.
It is a reduced version of the module rather than the module itself: one deal, scored once, with no history and no team view. The full WinScore module runs inside ApexIQ WinCommand, where a score sits with the deal, carries its owner and next action, and stands up in the weekly review.
What you change with WinScore
The goal is not more scoring. It is better decisions, clearer reviews, and fewer avoidable surprises.
You pursue fewer weak bids
Your effort goes to the opportunities deserving disciplined technical work, decided on evidence.
You coach by dimension
You see where risk sits and which dimension is failing, so your coaching goes to the weak point.
You hold each deal to its stage
Scoring is anchored to what must be true at each stage, so a deal without the evidence its stage requires shows it before it moves on.
Your teams read one score
Your Sales, Sales Engineering, and RevOps teams read the same score rather than parallel interpretations.
You call the forecast on evidence
You see deal quality dimension by dimension before the forecast call, while there is still time to act on a weak one.
Replace gut-feel with an inspectable standard
If pursuit decisions are too subjective, live deal risk is surfacing too late, or review quality depends on who is in the room, WinScore gives you a practical way to score fast.