Trade Marks

1. Overview

This notice lists certain trade marks owned by Apex Edge Sales Engineering Limited in the United Kingdom and other jurisdictions. This list is non-exhaustive.

Some marks are registered, some are subject to applications, and some are unregistered. The use of ™ or ® (where shown) indicates trade mark status in at least one jurisdiction. The absence of a symbol does not mean a mark is unprotected.

Nothing in this notice waives any rights we may have in our names, marks, logos, icons, product names, service names, taglines, or other brand elements.

2. Apex Edge Sales Engineering Limited Trade Marks (Non-Exhaustive)

Company and Corporate Marks

• Apex Edge Sales Engineering™
• Apex Edge SE™
• ApexEdgeSE™

Platforms and Systems

• ApexIQ™
• ApexIQ System™
• ApexIQ Blueprint™
• ApexIQ WinCommand™
• ApexIQ WinIndex™
• ApexIQ WinReadiness™
• ApexIQ WinSystem™
• ApexIQ WinProof™
• ApexIQ WinEdge™
• ApexIQ DealEdge™
• ApexIQ ValueEdge™
• ApexIQ VisualEdge™
• ApexIQ WinScore™
• ApexIQ WinScore Bid™
• ApexIQ WinScore Deal™
• ApexIQ WinCoach™
• CloudVerdict™

Solutions

• ApexIQ LaunchScan™
• ApexIQ SEIndex™
• ApexIQ DemoIndex™
• ApexIQ DealMaster™
• ApexIQ SuccessIndex™
• ApexIQ Activation™
• ApexIQ Performance™
• ApexIQ Fractional™
• ApexIQ BidScore™
• ApexIQ DealScore™
• ApexIQ Commons™
• ApexIQ DealPulse™
• ApexIQ CyberIndex™
• ApexIQ Breakpoint™
• Breakpoint Operating System™
• ApexIQ Editions™

Artefacts

• ApexIQ Companion™

Content, Media, and Publications

• Apex Insights™
• ApexIQ Insights™
• ApexIQ Press™
• Apex Notes™
• ApexIQ Notes™
• Edge Case™
• Cut Line™

All of the above names, together with associated logos and brand elements, are trade marks of Apex Edge Sales Engineering Limited in the UK and other jurisdictions, whether or not they appear with ™ or ®.

3. Using Our Trade Marks

You must not use any Apex Edge Sales Engineering Limited trade mark without our prior written permission. The only exception is the narrow statutory right under UK trade mark law to use a mark for purely descriptive purposes where such use is honest and does not take unfair advantage of, or cause detriment to, the distinctive character or reputation of the mark. This exception does not amount to a general licence and does not permit use in any commercial, promotional, or reputational context.

In particular, you must not use our marks:

• in a domain name, social media handle, app name, or paid advertising keyword,
• in a way that suggests sponsorship, endorsement, or affiliation, or
• in a way that is likely to cause confusion or dilute the distinctiveness of our marks.

Any authorised use must comply with any brand guidelines we provide.

Permission requests: legal@apexedgesalesengineering.com

4. Copyright

In addition to trade mark rights, our methodologies, frameworks, written works, reports, tools, and other content are protected as literary and artistic works under copyright law. Copyright in these works belongs to Apex Edge Sales Engineering Limited, unless otherwise stated.

Trade mark rights and copyright rights are separate and independent. The absence of a ™ symbol alongside a piece of content does not mean that content is unprotected by copyright. Reproducing, adapting, or distributing our copyright works without permission is an infringement of those rights, regardless of trade mark status.

5. Third-Party Trade Marks

All other trade marks referenced on this site are the property of their respective owners. Any use is for identification purposes only and does not imply affiliation with or endorsement by Apex Edge Sales Engineering Limited.

6. Updates

We may update this notice from time to time. The “Effective” date above shows when the current version took effect, and the “Last reviewed” date shows when we last checked it, whether or not it changed.

7. Contact

Requests for permission to use our trade marks, and questions about this notice, should be sent to legal@apexedgesalesengineering.com.

8. Contact Points

You can reach us at the address for the subject you need. If you are not sure, use the general requests address and we will route it.