Hold every technical deal to one visible standard
Complex technical deals leak value through uneven discovery, proof drifting from the buyer's criteria, and risk surfacing late. You set one visible standard with ApexIQ, and your team qualifies, proves, and inspects every live deal against it in ApexIQ WinCommand™.
For B2B technology firms with complex, multi-stakeholder technical sales. Where deals close without a technical evaluation, it has little to inspect.
An operating model across the technical sale
Four phases, each with one question for your team to answer, and a place in ApexIQ WinCommand where they answer it.
Qualify
Does this opportunity deserve disciplined technical effort?
Validate
Is the proof aligned to what the buyer will decide on?
Win
Is the deal progressing to standard, and what is blocking it?
Transfer
Does delivery inherit the context the sale created?
Across all four phases: where is your team strong, and what do you fix first? WinIndex answers it, one to four times a year.
Your pipeline is visible. Your execution is not.
You see pipeline value, stage, and close date in your CRM. You do not see whether the deal has a champion, whether the technical evaluation is structured, whether blockers are owned, or whether your organisation is capable of repeating a win at scale.
That gap is where deals slip, forecasts miss, and post-mortems begin. You see it in ApexIQ WinCommand, while there is still time to act.
Start with the decision you need to make.
Want to know where execution breaks? Start with WinIndex. Want every live deal run the same way, every week? WinEdge. Want faster, consistent bid and deal decisions? WinScore. All three run inside ApexIQ WinCommand (opens in a new tab), available on a 90-day trial.
1 to 4× per year
WinIndex
Organisational Maturity & Governance
Stop making decisions about your SE team based on gut feel. Assess your organisation against an evidence-based maturity benchmark across people, process, proof artefacts, and governance, then identify what deserves attention first. Run it quarterly or after a significant change to understand where your organisation is strong, where it is exposed, and what to address.
What you get
- Quantified readiness score across four dimensions
- Prioritised blocker list with assigned ownership
- 30/60/90 Day plan ready for board or leadership review
Daily
WinEdge
Daily Deal Command
Your pipeline is only as strong as the execution behind it. Run every active opportunity the same way, with visible actions, owners, blockers, evidence, and progression standards. The result is a consistent technical operating rhythm across the full pipeline.
What you get
- Per-deal action log with owner and due date
- Deal velocity and blocker visibility at a glance
- Consistent technical operating rhythm across the team
Per opportunity
WinScore
Bid/No-Bid & MEDDPICC Inspection
Make bid decisions on evidence, not optimism. Apply one standard to bid and live-deal decisions, identify the largest visible risks, and agree the next action and owner. Leave with a confidence-based bid recommendation you can defend.
What you get
- MEDDPICC-aligned opportunity scoring
- Bid/no-bid recommendation with supporting rationale
- Deal-health review with prioritised next actions
The operating model, running
These are the ApexIQ WinCommand dashboards behind the three modules above. Each one is the surface you read in a review.
The benchmark, and what sits under it
Where your team is strong and where it is exposed, scored by section and by question.
Every live deal in one list
Every live deal on one screen, each flagged for readiness at its next gate.
MEDDPICC scored against evidence
One deal scored on evidence, with its priority risk, next action, owner, and date.
What your leaders read
Some of these depend on your plan. The pricing page (opens in a new tab) sets out which.
Pipeline risk by quarter
The deals most likely to slip and the value at risk, while there is still time to act.
Organised for your next meeting
Deal qualification, the most frequent blockers, MEDDPICC across the team, contributors, teams, and maturity.
How well your team wins the technical evaluation
One 0 to 100 read, compared with your team's own history, with a trend and the signals behind it. It is a prompt for coaching, not a target.
This is not generic MEDDPICC adoption
Keep MEDDPICC. Your team runs it on every deal, every week, instead of discussing it in reviews.
Qualification quality, proof discipline, stakeholder alignment, technical risk, and procurement readiness are built into how the work is run, not left as talking points in deal reviews.
What changes
- You link metrics to execution
- You shape proof to the decision criteria
- You see technical blockers earlier
- You build champions deliberately
- You design handoff readiness in
Where this leaves you
With every technical deal run and scored to one standard, you answer for the technical side of the forecast with evidence, without being in every deal or leaning on your strongest people.
You open the review on the right deals
The weekly review starts with the deals not ready for their next gate, and every blocker leaves with an owner and a date.
You answer for the forecast
You say which deals are backed by evidence and which are only claimed, dimension by dimension.
You decline a weak bid early
Your pursuit decision rests on a score and a reason, before the bid takes Sales Engineering time.
You hand over with context intact
Delivery inherits the decisions, risks, and commitments your team made in the sale.
You show where to invest
A benchmark, your most frequent blockers, and a 30/60/90 day plan show whether the answer is headcount or how the work is run.
Built for leaders accountable for the technical win.
This is for you if
- You lead Sales Engineers on complex, multi-stakeholder technology deals
- Your deal reviews lean on opinion, and you want them to rest on evidence your team has gathered
- You qualify with MEDDPICC, or want to, the same way on every deal
- You decide which bids deserve Sales Engineering effort
It is not for you if
Your deals close without a technical evaluation.
Find technical deal risk in 90 days.
The WinCommand trial is deliberately focused. Load a small number of real opportunities, score deal health, qualify bids, and see where technical execution is strong, weak, risky, or over-consuming Sales Engineering capacity.
Trial includes
- 90 days
- Up to 5 seats
- 5 WinEdge active deals
- 6 WinScore Deal™ records
- 2 WinScore Bid™ records
- No credit card required
Trial does not include
- WinIndex assessments
- Manual CSV and PDF exports
- Executive forecast risk views
- Manager reports
Simple plans, published in full.
Three plans, and one of them is the free 90-day trial. You pay an annual platform fee with seats for your team included, and one price for each seat beyond them. Prices and what each plan includes are published on the ApexIQ WinCommand pricing page (opens in a new tab). Subscriptions are annual, and every one starts with the trial: sign up without a credit card, run real opportunities, then subscribe from inside your workspace, by card or by invoice.
Trial
Testing WinCommand on live opportunities before committing.
Standard
A Sales Engineering team running and scoring every deal and bid the same way.
Premium
Leaders who need team reporting and forecast risk views across the whole function.
Questions about ApexIQ and WinCommand
Is ApexIQ WinCommand a CRM replacement?
No. CRM stays the system of record for pipeline, opportunity data, and commercial history. WinCommand is where Sales Engineering runs technical execution, scores deal and bid health, and assesses maturity. CRM shows the opportunity. WinCommand shows whether the Technical Win is under control.
Where is pricing published?
On the ApexIQ WinCommand pricing page (opens in a new tab), which sets out the price of every plan and what it includes. This page describes who each plan is for and links there instead of repeating prices.
How is WinCommand different from WinScore Preview?
WinScore Preview is a free public scoring tool with no sign-up: a MEDDPICC score, the top two risks, and the next two moves in two minutes. ApexIQ WinCommand is the full SaaS workspace for live deal control, scoring, maturity assessment, and operating rhythm.
Test the operating system on live work
Start a free trial and run a few of your real opportunities through ApexIQ.