Run a fast live MEDDPICC deal health check

WinScore Preview is designed to keep deal reviews fast and focused. Instead of debating every possible issue, it forces the team to look at the two biggest risks right now, based on what you scored.

Here’s how it works.

First, you score all 8 MEDDPICC dimensions from 0 to 2.

0 means it’s missing, unknown, or not true yet.

1 means it’s partially true, but not confirmed.

2 means it’s confirmed and in good shape.

Then WinScore Preview only considers dimensions that are not solid yet.

Anything you scored 2 is treated as “not a risk” and is ignored for Risk Picks.

That’s why if you score all 2s, WinScore Preview shows no risks (you’ll see “—”).

Next, it ranks the remaining items by “worst first”.

Any dimension scored 0 is automatically considered more risky than one scored 1.

So the tool will always pick 0s before 1s.

If multiple dimensions tie, the tool uses a fixed priority order.

This is intentional: it prevents the output from changing randomly and stops teams from arguing about everything at once. When two dimensions have the same score, WinScore Preview breaks ties using this priority:

• Economic Buyer
• Paper Process
• Decision Process
• Champion
• Decision Criteria
• Metrics
• Identified Pain
• Competition

So if you scored Economic Buyer = 0 and Metrics = 0, Economic Buyer will appear first because it is higher priority in the tie-break.

Finally, the top two become your Risk Picks.

Once the list is ranked, WinScore Preview simply takes the first two items:

• Risk Pick 1 = highest risk
• Risk Pick 2 = second-highest risk

And each Risk Pick automatically maps to a recommended “Next Move”.

To keep momentum, the tool pairs each risk with a pre-written play and a default owner: AE (Account Executive), SE (Sales Engineering), or both. That way the team leaves the review with clear action, not just discussion.

In short.

WinScore Preview picks risks by looking at what is weakest, with 0 before 1, ignoring what is already solid, with 2 excluded, and using a consistent priority order to break ties so your deal review stays focused and repeatable.

ApexIQ WinScore Preview is a proprietary deal health check and decision-support tool forming part of the ApexIQ system. WinScore Preview and all associated questions, scoring logic, wording, outputs, and supporting materials are owned by Apex Edge Sales Engineering Limited and are licensed, not sold, under the ApexIQ WinScore Preview, Free Use Licence v20260201 (Non-Commercial). ApexIQ, ApexIQ WinScore Preview, and WinScore Preview are proprietary marks of Apex Edge Sales Engineering Limited.

You may use WinScore Preview for internal, non-commercial deal review and decision support, and may share unmodified outputs internally with clear attribution. You must not modify, adapt, reword, reverse engineer, create derivative works from, rebrand, remove notices from, sell, sublicense, paywall, externally redistribute, publicly benchmark, or use WinScore Preview or its materials to train, fine-tune, evaluate, or replicate any machine-learning or AI system, or state or imply endorsement by Apex Edge Sales Engineering Limited. All rights not expressly granted are reserved. Use is subject to the full licence and applicable UK and international intellectual property laws.

A copy of the ApexIQ WinScore Preview, Free Use Licence v20260201 (Non-Commercial) is available on request. To request a copy, contact Contact@ApexEdgeSalesEngineering.com.