A structured assessment that tests your launch readiness across key dimensions and produces a roadmap you can act on, so you can lead with confidence, reduce avoidable risk, and stop guessing.
Diagnostic assessment
Scoped to your launch window
Readout, scorecard, roadmap
Disjointed go-to-market slows launches and weakens results.
CROs, VPs Sales/Marketing, Sales Engineering, Product Marketing.
Faster alignment, clearer positioning, shorter cycles, and a roadmap you can execute.
CROs, Sales Engineering leadership, Product Marketing, and senior GTM leaders.
Teams shipping revenue-critical launches where consistency and proof matter.
Teams where launch work is happening, but not converging into a clear motion.
Product launches keep slipping.
Positioning feels fuzzy or inconsistent.
Sales cycle is dragging with no clear cause.
Growth feels stalled because you're guessing.
Faster time to market with fewer late surprises.
Clearer differentiation and tighter messaging consistency.
Lower GTM waste across tools, assets, and effort.
KPIs that improve predictability (not guesswork).
A prioritised roadmap: what to do first, second, third.
Launch readiness (targets, messaging, positioning)
Solution / SE readiness (demo capability, technical proof)
GTM plan (market insight, competitive intelligence, timing)
Resourcing & tools (templates, process alignment)
Metrics & KPIs (tracking, forecast confidence, levers)
Dimension-level scorecard with notes (strengths, gaps, constraints)
Written readout (what’s blocking, what matters, why now)
Prioritised roadmap with owners and sequencing
Risk and dependency list (what will slow you down if ignored)
Metrics and instrumentation recommendations (what to track, how to review)
Planning and alignment — confirm goals, launch window, expectations.
Inputs and gap analysis — interviews, artefacts, performance signals.
Assessment and readout — strengths, gaps, and cost of misalignment.
Roadmap working session — prioritised recommendations and sequencing.
Optional follow-up — review progress and course-correct.
LaunchScan is priced by scope (e.g. number of products, regions, and stakeholder groups). Follow-on support is optional if you want help implementing the roadmap.