A structured half-day workshop that builds whiteboarding skills and produces reusable visual frameworks and action commitments, so customers can think visually, align faster, and make decisions with less misunderstanding.
Workshop
Half-day
Visual framework pack, rubric, team practice plan
Slide-first selling leads to misunderstandings, stalled deals, and frustrated buyers.
Sales Engineering leaders, Sales leaders, and presales professionals responsible for complex technical conversations.
Shared mental models, clearer alignment, faster decisions, and reduced misalignment risk.
Sales Engineers, SE Managers, technical presales, and Sales leaders in tech organisations.
Buyers ask “How will that work?” or “Can you show me?”
Complex ideas stall because visuals are unclear or decks overwhelm.
You want consistent visual practice across the team, not individual heroics.
Co-created visuals with customers → faster alignment and fewer stalls.
Clear, reusable models (Value Stack, Bridge, Before/After) → less confusion.
Stronger dialogue flow under pressure → fewer misinterpretations and rework.
Reusable frameworks → consistency across deals and roles.
Peer coaching and feedback loops → visual quality that scales.
Behaviour change that lasts → visuals become part of the sales motion, not “a few good slides”.
Whiteboard practitioner mindset — calm facilitation; visuals as decision architecture.
Canvas setup & flow control — templates that guide logic and coherence.
Drawing in dialogue — co-creation, labelling, and causal clarity.
Model reference types — Value Stack, Architecture–Outcome Bridge, Before–After grids.
Failure modes & fixes — fallbacks, over-diagramming, rehearsal.
Peer review & self-assessment — rubric-based feedback to raise consistency.
Visual framework pack (your core models, clean and reusable).
Canvas templates (starting layouts for common deal conversations).
Visual quality rubric (what “good” looks like, by dimension).
Coaching prompts (how to improve the next visual, not critique the last one).
Team practice cadence (peer reviews, snapshots, lightweight reinforcement).
Commitments sheet (what the team will do consistently from now on).
Kick-off and reframing — why visuals matter; establish mindset and psychological safety.
Model practice — learn high-impact frameworks applied to your real scenarios.
Scenario drills — run visuals under realistic pressure and get coaching.
Debrief and commitment — capture patterns, agree standards, set actions.
Optional reinforcement — peer reviews, snapshots, coaching drop-ins, confidence tracking.
Part of the ApexIQ system used to drive +15% revenue and +20% productivity.
Built for Sales Engineering: visuals for technical clarity, not generic slide decks.
Practical and hands-on, designed to embed behaviour, not teach theory.
VisualEdge is priced by scope (team size and whether you include reinforcement). Workshop-only and workshop plus reinforcement options are available.