DemoIndex is a hands-on assessment of your demo readiness across five dimensions. It surfaces gaps, highlights strengths, and delivers a prioritised plan to improve demo performance with standards your team can coach and reuse.
Diagnostic assessment
1–2 weeks (depending on access to artefacts and demos)
Readout, scorecard, roadmap
Inconsistent, underwhelming demos slow decision-makers and leak revenue.
CROs, Heads of Sales Engineering / Presales, SE Managers, Product Marketing.
A shared demo standard, clearer proof moments, and a plan to improve conversion and cycle time without adding chaos.
Senior technical and revenue leaders: SE Managers, Presales Leads, CROs, and Product Marketing.
Demos feel inconsistent or fail to land.
Your tool stack is underutilised.
Training is reactive, not proactive.
You’re scaling demos and need repeatability and trust.
More deals progress from demos because proof resonates with real buyer needs.
Faster demo cycles and clearer decisions (less “good demo, but…”).
Better tool utilisation with less friction in the demo motion.
More confident demo delivery through usable coaching standards.
Clear metrics and feedback loops for ongoing improvement.
Prioritised fixes so you tackle the highest-impact issues first.
Demo content quality — relevance, personalisation, storytelling.
Technology & tools — adoption, integration, impact.
Process & consistency — repeatable structure, handoffs, standards.
Training & confidence — coaching, feedback loops, buyer-facing behaviour.
Performance monitoring — dashboards, data hygiene, early warning signals.
DemoIndex scorecard (scores & notes by dimension).
Gap-analysis report (strengths, risks, opportunities).
Prioritised improvement roadmap (quick wins & longer-term fixes).
Demo standards checklist (what “good” looks like every time).
Coaching prompts for managers (what to inspect, what to coach).
Metrics recommendations (what to track, where, and why it matters).
Initial alignment — objectives, constraints, and demo contexts.
Assessment across the five pillars using artefacts, interviews, and demo review.
Gap-analysis report — strengths, risk areas, and opportunities.
Prioritised recommendations — immediate wins and longer-term fixes.
Optional implementation support — embed improvements and track impactick-off and alignment — goals, revenue targets, constraints.
Designed specifically for Sales Engineering, not generic demo checklists.
Produces usable standards and tools, not just observations.
Built to stick: practices you can coach, inspect, and improve over time.
DemoIndex is priced by scope (number of products, regions, and demo contexts). Follow-on support is optional if you want help implementing the roadmap.