BidScore is a structured qualification framework across ten categories that produces objective scores and coaching cues, so you allocate resources wisely, reduce pursuit risk, and focus on the pursuits most likely to close.
Decision tool & calibration
1–2 business days (typical)
Scorecard, thresholds, coaching cues
Weak qualification bleeds margin and wastes effort on pursuits you shouldn’t take.
CROs, Heads of Sales Engineering, Revenue Operations, Bid/Deal Desk leads.
Sharper focus on winnable deals, fewer dead ends, stronger forecast confidence.
Revenue, sales, presales, and product leaders who own pipeline quality and bid strategy.
Subjective decisions lead to misaligned bids.
Too many low-probability pursuits drain your team.
You need clarity on pipeline quality and better deal discipline.
Objective, shared qualification → fewer dead pursuits and lower cost of sale.
Early risk visibility by category → better forecast confidence and deal strategy.
Focused resource allocation → less presales overload; more high-impact pursuits.
Coaching via category and sub-category scores → conversion improves where it matters.
Stage-gate discipline → predictable execution, less late chaos.
Portfolio visibility of trends → smarter enablement, investment, and governance.
Strategic fit — alignment, positioning, risk vs reward, prior relationship context.
Solution fit — capability match, scalability, complexity, partner dependency.
Sales risk — decision complexity, competition, buyer readiness, internal resourcing, RFX risk.
Authority — access to decision-makers and stakeholder reach.
Alignment — expectations, priorities, and cultural fit.
Appetite — urgency, motivation, executive sponsorship, ROI intent.
Ability — budget realism and implementation readiness.
Timing — milestones, paper process, and external timing constraints.
Differentiators — suite fit, multi-product shape, vendor pattern match.
Competition — technical/stack constraints and evaluation landmines.
BidScore scorecard (10 categories + sub-categories).
Go / Strengthen-Then-Go / No Bid thresholds.
Coaching cues (what to improve, by category).
Strengthening actions template (2–3 moves).
Risk register (early visibility).
Governance roll-up (portfolio trends).
Define opportunity context — customer, problem, stakeholders.
Score each category with evidence — use the rubric prompts to avoid opinion-led scoring.
Visualise scores — category and sub-category insight to expose risk areas.
Decide with rigour — Go / Strengthen-Then-Go / No Bid, plus 2–3 actions to improve.
Coach and iterate — rescore as evidence changes.
Monitor across pipeline — aggregate trends to guide enablement and governance.
Part of the ApexIQ system used to drive +15% revenue and +20% productivity in other modules.
Built for Sales Engineering and Bid/Deal Desk roles, where technical, customer, and commercial intersect.
Focused on actionable output: coaching cues and clear next moves, not just scores.
BidScore is priced by scope (regions, teams, and calibration needs). Follow-on support is optional if you want help embedding it into governance and inspection.