ApexIQ BidScore
Deliver More Revenue. Decrease Dead Ends. Prioritise Winning Deals.
Problem · Owner · Value
Problem: Weak qualification bleeds margin and wastes effort on pursuits you shouldn’t take.
Owner: CROs, Heads of Sales Engineering, Revenue Operations, Bid/Deal Desk leads.
Value: Sharper focus on winnable deals, fewer lost bids, stronger forecast confidence.
What is BidScore
A structured qualification framework across eight dimensions that produces objective scores and coaching cues. So you can allocate resources wisely, reduce pursuit risk, and focus on the deals most likely to close.
Who It’s For & When to Use It
For: Revenue, sales, presales, and product leaders who own pipelines and bid strategy.
Use When:
Subjective decisions lead to misaligned bids.
Too many low-probability pursuits drain your team.
You need clarity on pipeline quality and better deal discipline.
Outcomes You Can Bank On
Objective, shared qualification → Fewer dead pursuits and lower cost of sale.
Early risk visibility by category → Better forecast confidence and more strategic deal approaches.
Focused resource allocation → Less presales overload; more high-impact deals.
Deal coaching via subcategory scores → Conversion improves on priority opportunities.
Stage-gate discipline → Predictable execution, less last-minute chaos.
Portfolio visibility of trends → Smarter enablement, investment, and strategy.
What We Score, At a Glance
Strategic Fit — Pursuit aligns with company direction and protects margin.
Solution Fit — Your solution solves the essential buyer problem without overcomplicating.
Sales Risk — Blockers, gaps, unknowns surfaced early.
Authority — Economic buyer identified; approval paths known.
Alignment — Internal & external stakeholder expectations aligned.
Timing — Projected urgency, milestones, and paper process clear.
Appetite & Ability — Customer interest and ability to behave (budget, time, readiness).
How It Works
Define opportunity context — customer, problem, stakeholders.
Score each category with evidence — avoid opinions, collect facts.
Visualise scores — category & sub-category insights to expose risk areas.
Decide with rigour — thresholds for Go / Strengthen-Then-Go / No Bid. Identify 2-3 actions to improve.
Coach & iterate — review scores after key meetings or evidence emerges.
Monitor across pipeline — aggregate score trends, enablement priorities, governance.
Why BidScore Delivers
Part of the ApexIQ system that has already driven +15% revenue, +20% productivity in other modules.
Built for Sales Engineering and Bid/Deal Desk roles, qualification where tech, customer, and commercial intersect.
Focus on actionable output: coaching cues, clear next moves, not just high-level scores.
