ApexIQ DemoIndex
Shorten Cycles. Raise Conversion. Scale Demo Excellence.
Problem · Owner · Value
Problem: Inconsistent, underwhelming demos slow decision-makers and leak revenue.
Owner: CROs, Heads of Sales Engineering / Presales, SE Managers, Product Marketing.
Value: Higher demo conversion, faster closes, stronger productivity, enhanced buyer trust.
What is DemoIndex
DemoIndex is a hands-on assessment of your demo readiness across five key dimensions. It surfaces gaps, highlights strengths, and delivers an actionable path to deliver more revenue through every demo.
Who It’s For & When to Use It
For: Senior technical and revenue leaders — SE Managers, Presales Leads, CROs, Product Marketing.
Use When:
Demos feel inconsistent or fail to land.
Tool stack is underutilised.
Training seems reactive, not proactive.
You're scaling demos and want repeatability and trust.
Outcomes You Can Bank On
More closed deals via demos that resonate with real buyer needs.
Faster demonstration cycles and faster decision-making.
Better tool utilisation, less friction in your demo process.
Confident, well-trained demo delivery teams.
Transparent metrics and feedback loops for ongoing improvement.
Prioritised fixes so you gain the biggest revenue impact first.
What DemoIndex Reviews
Demo Content Quality — relevance, personalisation, storytelling.
Technology & Tools — adoption, integration, impact.
Process & Consistency — repeatable structure, handoffs, standards.
Training & Confidence — coaching, feedback loops, buyer-facing behaviour.
Performance Monitoring — dashboards, data hygiene, early warning signals.
How It Works
Initial alignment: define your objectives, revenue targets, constraints.
Assessment across the five pillars via artifacts, interviews, demo reviews.
Gap-analysis report showing strengths, risk areas, and opportunities.
Prioritised recommendations for immediate wins and longer-term fixes.
Optional implementation support to embed improvements and track impact.
Why DemoIndex Delivers
Built on the same proven system that drives +15% revenue and +20% productivity.
Designed specifically for Sales Engineering, not generic demo checklists.
Outcomes, not just observations: tools that are usable, practices that stick, results you can see and measure.
