ApexIQ LaunchScan
Accelerate Revenue. Reduce GTM Costs. Minimise Launch Risk.
Problem · Owner · Value
Problem: Disjointed go-to-market delays launches and weakens win rates.
Owner: CROs, VPs/Sales & Marketing, Sales Engineering, Product Marketing.
Value: Faster market entry, clearer positioning, shorter cycles, higher ROI.
What is LaunchScan
A structured assessment that tests your GTM launch readiness across key dimensions and produces a roadmap you can act on. It reveals where launches are bleeding revenue, and gives clarity to lead with confidence.
Who It’s For & When to Use It
For: Senior commercial & technical leaders — CROs, Sales Engineers, Product Marketing, Presales heads.
Use When:
Product launches keep slipping.
Positioning feels fuzzy or inconsistent.
Sales cycle is dragging with no clear cause.
Growth feels stalled because you're guessing.
Outcomes You Can Expect
Shorter time to market → launch faster with fewer surprises.
Stronger differentiation → better win rates in competitive situations.
Leaner GTM cost → do more with less across tools & resources.
Clear KPIs & metrics → predictability, not guesswork.
Actionable roadmap → you know what to do first, second, third.
What LaunchScan Reviews
Launch Readiness — targets, messaging, positioning.
Solution / SE Readiness — demo capability, solution design, technical proof.
GTM Plan — market insight, competitive intelligence, launch timing.
Resourcing & Tools — templates, support, internal process alignment.
Metrics & KPIs — tracking, forecast confidence, adjustment levers.
How It Works
Planning & alignment — define goals, timelines, expectations.
Data collection & gap analysis — interviews, artifacts, performance data.
Assessment & reporting — clear view of strengths, blind spots, cost of misalignment.
Roadmap presentation — prioritised recommendations.
Follow-up support (optional) — review progress, course adjust.
Why LaunchScan Delivers
Built with the same engine that powers ApexIQ → designed not just to diagnose, but to convert.
Focus on revenue impact, not just process compliance.
Practical, not academic, what you can use today, not what will look good on slides.
