ApexIQ SEIndex
Increase Revenue. Maximise Tool ROI. Accelerate Sales Cycles.
Problem · Owner · Value
Problem: Inconsistent SE processes, underused tools, and skill gaps are leaking revenue and slowing growth.
Owner: CROs, Heads of Sales Engineering, CTOs, COOs.
Value: Measured efficiency, faster deal cycles, higher ROI from every tool and every team.
What is SEIndex
SEIndex is a structured maturity assessment for your sales engineering organisation. It scores your performance across five core dimensions and delivers a prioritised roadmap so you can act confidently, close deals faster, and optimise your ROI.
Who It’s For & When to Use It
For: Senior revenue and technical leaders — Sales Engineering, Presales, CTO/COO lines.
Use When:
Deal response times vary wildly.
You have tools deployed but adoption is patchy or data is unreliable.
KPIs and reporting are inconsistent or delayed.
You need to scale without blowing headcount or budget.
Outcomes You Can Bank On
Shorter sales cycles and faster response times.
Higher tool utilisation and better ROI on existing tech investments.
Crystal-clear KPIs and forecasting you can trust.
Sharper skill gaps identified and closed.
Stronger alignment across teams — sales, SE, product, delivery.
Prioritised action plan so you fix the biggest revenue leaks first.
What SEIndex Reviews
Process — reduce variance, standardise handoffs, compress cycle time.
Tools — integration, data hygiene, adoption.
Skills — current SE competency, technical coaching, buyer-facing capability.
Metrics & Reporting — forecasting, dashboards, leading indicators.
Organisational Alignment — roles, expectations, collaboration across functions.
How It Works
Kick-off & alignment — establish goals, revenue targets, constraints.
Data gathering — questionnaires, artifacts, interviews.
Maturity analysis — score current state vs benchmarks.
Deep-dive report — strengths, gaps, and enterprise-grade recommendations.
Prioritised roadmap — clear next steps with impact estimates.
Follow-up support (optional) — support for implementing your roadmap, measuring progress.
Why SEIndex Works
Built from the same system that delivers +15% revenue and +20% productivity across multiple modules.
Designed for Sales Engineering: not generic vendor scorecards, but assessments tuned for SE-specific roles and tools.
Practical and actionable, not just recommendations, but a plan you can execute immediately.
